Brand Identity Design in Dubai
Santa Media designs full brand identity systems for businesses across the UAE, Saudi Arabia and the wider GCC — logo, typography, colour, motion, voice and a written guideline document your team and external partners can actually use. We are not a logo shop. The output is a system that holds up across an Instagram grid, an Arabic billboard on Sheikh Zayed Road, a Shopify checkout and a procurement deck for a DIFC enterprise client. Every identity ships bilingually, with Arabic logotype treatment crafted alongside the Latin mark, not bolted on at the end.
What is included
- Brand strategy: positioning, audience definition, brand archetype, value proposition
- Naming and tagline development (English and Arabic) with trademark availability checks
- Primary logo with bilingual lockups (Arabic + Latin) and full responsive variants
- Typography system covering Latin and Arabic typefaces with usage rules
- Colour palette with accessibility-tested combinations and digital tokens
- Iconography, illustration style, photography direction and motion principles
- Brand voice guide — tone, vocabulary, do/don't examples in both languages
- Comprehensive guideline PDF plus Figma library for ongoing use
Our process
- Strategy. Stakeholder workshops, competitor audit and a written positioning document.
- Direction. Two or three creative routes presented with rationale, not Pinterest moodboards.
- Design. One direction selected and developed across logo, type, colour, motion and applications.
- Guidelines. A working brand book delivered as PDF plus a live Figma library and digital design tokens.
Who this is for
Founders launching a new D2C or hospitality brand in Dubai or Riyadh, family businesses modernising a 20-year-old identity, B2B firms rebranding ahead of a funding round, KSA market entrants who need an Arabic-first identity, and existing brands consolidating multiple sub-brands into one coherent system.
Pricing
Logo refreshes for established brands start at $1,500. A complete identity system (strategy, naming, logo, type, colour, voice and guidelines) typically ranges from $6,000 to $25,000 depending on scope and number of applications. Enterprise rebrands with stakeholder workshops, multiple sub-brands and rollout collateral are scoped per project. Templated logo and brand-pack starters begin at $40 on the products page. Full breakdown on the pricing page.
Frequently asked questions
How much does logo design cost in Dubai?
Standalone logo design in Dubai ranges from around $400 for a templated mark to $3,000-$8,000 for a senior-led custom logo with bilingual lockups, and $15,000+ for a logo built as part of a complete identity system. The price reflects strategy depth, the number of variants (Arabic, Latin, monogram, responsive sizes) and the supporting documentation. We always quote against scope, never per "round of revisions".
Do you handle Arabic and Latin marks together?
Yes — and we do them in parallel, not sequentially. Arabic letterforms have their own rhythm, weight and counter-spaces; if you design the Latin mark first and adapt, the Arabic version is always second-class. Our typographers craft both lockups together so the brand feels native in either language.
How long does a brand identity take?
Logo refreshes: 3-4 weeks. Full identity systems: 8-12 weeks. Enterprise rebrands with workshops, sub-brands and rollout: 12-20 weeks. We resist accelerated timelines on identity work because the strategy phase is what makes the design defensible later.
What do we own at the end?
You own everything Santa Media designs — full transferable copyright on logo, type lockups, colour, illustration and the guideline document, in writing in the SOW. We do flag third-party typeface licences (custom and retail fonts have their own licensing terms) so you know exactly what to maintain.
Do you handle trademark registration?
We run preliminary trademark availability searches (UAE Ministry of Economy, Saudi Authority for Intellectual Property, GCC) during the naming phase, and we work with specialised IP lawyers in Dubai for the formal registration. We do not file ourselves — that is a regulated activity — but we coordinate the process end-to-end if you do not have counsel.